World Domination Summit Recap – The Designed Life

world domination summit recap

It’s easy to get wrapped up in the busyness of everyday life and lose track of whats important. There is always something to work on, and someone that needs your attention. But if we never focus on our own long term goals we’re constantly stressed out and worn down.

The World Domination Summit is the perfect cure for the stressed out and overworked. Each year over 2500 entrepreneurs, bloggers, and digital nomads meet in Portland, Oregon to help change the world. Everyone is happy to help and inspire one another, and it is a great way to meet like minded individuals.

This was my first year attending WDS and it was amazing. I met so many interesting people and had a lot of great conversations. As a way to give back to the WDS community I’ve decided to compile as much useful information about the conference as possible.

Table of Contents

Highlights and Quotes
Speaker and WDS Resources
World Domination Summit Recap

Highlights and Quotes

There were so many noteworthy and inspiring moments at WDS. To best capture these moments I have created and compiled the following images. Feel free to use any of the images I created. Some images are from other people, ask them before using them.
I-always-wondered-why-somebody-didnt-do-something-about-that-then-I-realized-I-am-somebody

your-life-is-a-gift-design-it-michael-hyatt

great-people-do-things-before-they-are-ready-amy-poehler

you-can-do-anything-you-want-david-allen-quote

leap-and-the-net-will-appear-john-burroughs

the-only-way-to-move-through-fear-jaddah-sellner-quote

i-get-up-every-morning-e-b-white

its-easier-to-act-your-way-aj-jacobs-quote

my-body-is-not-a-democracy
“My Body is Not a Democracy” Photo Credit Teafly

Speaker and WDS Resources

AJ Jacobs

A.J. Jacobs is an author, journalist, lecturer and human guinea pig. He has written four New York Times bestsellers that combine memoir, science, humor and a dash of self-help.

Jadah Sellner

I’m Jadah, and I help you change the world with your big idea by showing you how to combine the power of strategic, authentic marketing with a soul-changing tribe so that you can have a business and life that is truly aligned. The community you build, the people you serve, and the dreams you make… matter.

Gavin Aung Than

Gavin Aung Than is a freelance cartoonist based in Melbourne, Australia. After working in the corporate graphic design industry for 8 years he quit his unfulfilling job at the end of 2011 to focus on his true passion, drawing cartoons. Gavin launched Zen Pencils at the start of 2012, a cartoon blog which adapts inspirational quotes into comic stories, and hasn’t looked back since.

Sarah Lewis

Bestselling author and art historian, Sarah Lewis has served on President Barack Obama’s Arts Policy Committee, been selected for Oprah’s “Power List,” and is a faculty member at Yale University, School of Art in the MFA program. In the fall of 2014, she will be at Harvard University as a Du Bois Fellow.

Michael Hyatt

I am the author of Platform: Get Noticed in a Noisy World (Thomas Nelson). It is a New York Times, Wall Street Journal, and USA Today bestseller. Recently, Forbes magazine named me one of the “Top 10 Online Marketing Experts To Follow In 2014.”

Saki Mafundikwa

Saki Mafundikwa is a maverick visionary who left a successful design career in New York to return to his native Zimbabwe and open that country’s first school of graphic design and new media. Mafundikwa is the author of Afrikan Alphabets, a comprehensive review of African writing systems. He has participated in exhibitions and workshops around the world, contributed to a variety of publications and lectured about the globalization of design and the African aesthetic.

John Jantsch

John Jantsch is a marketing consultant, speaker and best selling author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine, and The Referral Engine. He is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network that trains and licenses small business marketing consultants around the world. He frequently consults with small and mid-sized businesses helping them create marketing plans and organized marketing systems that smooth the way for steady growth.

Scott Berkun

Scott Berkun is the bestselling author of Making Things Happen, The Myths of Innovation, Confessions of a Public Speaker, and The Year Without Pants: WordPress.com & The Future of Work. His work as a speaker and writer have appeared on CNBC, MSNBC, CNN, NPR, The New York Times, The Washington Post, The Wall Street Journal, Wired Magazine, Forbes, The Economist, and other media.

Dee Williams

Dee Williams is the co-owner of Portland Alternative Dwellings where she leads workshops focused on tiny houses, green building, and community design. She’s the author of a how-to e-book, Go House Go, and her memoir, The Big Tiny (Blue Rider, Penguin/Random House) was just released in April 2014.

John Francis

John Francis is known the wold over as the Planetwalker, and is the author of Planetwalker: 17-Years of Silence, 22-Years of Walking, and The Ragged Edge of Silence: Finding Peace in a Noisy World, published by the National Geographic Society.

John began his environmental work in 1971, when he witnessed a tanker collision and oil spill in San Francisco Bay. He gave up the use of motorized vehicles and began to walk, because he felt partly responsible for the mess that washed up on the shore.

Elise Blaha Cripe

Elise Blaha Cripe is a blogger, crafter and goal setter in San Diego, California. She has been sharing thoughts and DIY projects on her Internet corner since 2005 and running an online shop of handmade goods since 2008. To stay motivated and push herself creatively, Elise sets lofty year-long craft challenges and documents her progress and lessons learned online. Her most recent (ad)venture, MAKE29, is 12 handmade items, released monthly and produced and sold in editions of 290 or 29.

World Domination Summit Recap

I’ve been to many conferences and events that were informative and worthwhile. But WDS is the only conference that has inspired me to take action and make the world a better place.

The conference had presentations from world travelers, best-selling authors, online marketers, and entrepreneurs. And even with such a diverse group of speakers there were many similar messages.

One of the messages that resonated with me the most was from Michael Hyatt. His presentation focused on the two types of people we usually see in the world – people that are drifting in life, and people that are driven in life.

People that drift through life usually put in the minimum amount of effort. They don’t plan for their future, and don’t take any risks. People that are driven in life are the exact opposite. They are busy all the time, and are usually proud of it. They work extra hours, and put money or prestige above everything else.

Michael argues that these people take the easy road. They let other people make big decisions for them, and they ignore key areas of their life. Their unconscious approach to life usually leads to stress and disappointment.

But there is another way to live. Michael calls this third way “the designed life”. To have a designed life you need to make your decisions using the following three questions.

  1. How do I want to be remembered?
  2. What is important to me?
  3. What single brave decision do I need to make today?

By keeping the following three questions in mind you can make sure you never get lost in all of the small day-to-day tasks, and instead focus on what is most important to you.

Since WDS ended I’ve been following Michael’s advice by living the designed life. Whenever I want to skip a workout or watch TV I think about what is important to me, and how I want to remembered. Keeping these two questions in mind has helped me make the right decisions. This change in outlook hasn’t made a drastic change in my life overnight, but but that isn’t what I’m looking for. These small changes add up over time, building on itself until it finally is something life-changing.

I’m excited to see how these small changes will make a difference in my life. I’ve been writing my goals and achievements down so that I can reflect on them at any time. I can’t wait to see everything I accomplish from now until WDS 2015.

Is WDS Worth Going To?

I recommend any entrepreneur, blogger, or digital nomad that wants to change the world to attend the World Domination Summit. You won’t find a better group of like-minded people. You can find more information for WDS 2015 by visiting their World Domination Summit website.

How to Handle Negative Reviews of Your Practice

negative review

A good reputation is vital to gaining new patients and beating your competitors. If patients see an overwhelming amount of negative reviews for your practice they will assume the reviews are accurate and choose one of your competitors.

With the recent changes to how Google ranks search results, reviews for your practice and your competitors’ practice are easier than ever to find. Review sites like Yelp, RateMD, Vitals, and Google Plus are usually one of the first results to show up when someone runs a Google search for your practice.

With reviews having a large influence on patients, and being so easy to find, it is more important than ever to manage your online reputation. But what happens when you inevitably get a negative review?

Don’t Panic

A negative review can actually be a good thing. If someone has only 5 star reviews they will seem fake, and people may ignore them. A small number of mediocre or poor reviews will actually give you more credibility, since people know that no one is perfect.

How to Respond

Negative reviews about your practice can feel like a personal attack, but it’s important to stay calm and professional. Try to think about why this patient wrote a negative review, and how things happened from their perspective.

The first step in handling a negative review properly is to publicy acknowledge that you’ve made a mistake (even if you feel that you haven’t) and sincerely apologize. Do not make elaborate excuses, or blame the patient for their poor experience. You may feel the need to explain your side of the story, but people on review sites are always going to side with the reviewer, and not the business.

After you have apologized, offer to fix the situation. If the customer was unhappy about a particular service you performed or product you sold offer to fix it free of charge. While you may lose out on the revenue of a revision procedure, you would lose out on a lot more revenue from new patients that were turned off by the negative review that you didn’t remedy.

What if You Think the Review is Fake

Sometimes you will receive reviews that seem fake and spiteful. These can come from competitors or someone trying to hurt your practice. Depending on the website they left a review on, you may be able to flag and remove the review. If you need help flagging a review please contact us and we can take care of the problem for you.

After you have flagged the review for removal we recommend writing a response. The goal with your response is to show that you care about your patients, and that the review in question is not from a person that visited your practice. You can find a template that you can use below:

Hi [person name], I am truly sorry that you had a poor experience with my practice. I take feedback very seriously, so I had my team attempt to find your information in our system. Unfortunately we have no record of someone with your name visiting our practice. If you could expand upon your review that would be very helpful for me. Please feel free to call me at my office [your office number] so that we can talk about how we can improve our service.

– Dr. [Your Name]

How to Set Up Goals in Google Analytics

goals

Goals within Google Analytics are a versatile way to measure how well your website and marketing is performing. A goal represents a completed activity on your website that you find valuable and that contributes to the success of your business. This can be a new sign up for your newsletter, or a contact form being submitted.

In most industries there are two primary goals that should be set up immediately. The first goal you should set up is for newsletter signups, so that you can track the growth of your audience and potential clients. The second goal you should set up is for contact form submissions so that you can track the amount of fresh leads you are earning.

Once these goals are setup you can then track the performance of your marketing efforts by campaign. For example you might find that Facebook advertising is driving a lot of leads, or that your Google Adwords campaign is driving a lot of visitors, but very few actual leads. With this kind of information you can make smart decisions on where to spend your time and money to best improve your practice.

How to Set Up Goals


Properly setting up goals takes less than 5 minutes, and has a huge impact on your business. Watch the video above or if you are familiar with Google Analytics you can follow the directions below.

  1. Log in to your Analytics account at http://google.com/analytics.
  2. Click on your Google Analytics profile.
  3. Click “Admin”.
  4. Click on “Goals”.
  5. Click “Create A Goal”.
  6. Click “Custom”.
  7. Click “Next Step”.
  8. Name your goal something descriptive like “Newsletter Signup” or “Contact Form Submission”. For this example we are going to track contact form submissions.
  9. Find out how your website tracks goals, to do this go to your website, and pretend you are trying to complete your goal. Fill out your contact form, and click submit.
  10. You should now be on the thank you page for your contact form. Enter your destination URL. If it is http//domain.com/thank-you, then just enter /thank-you in the Equals to field.
  11. Click on “verify goal” to verify that you set everything up properly. If your website already has contact form submissions you should see some data from the last 7 days.

How to Determine the Effectiveness of Your Marketing Campaigns

It takes at least 1 week after setting up goals in Google Analytics to have data that is useful and actionable. After you have enough data to get some valuable insights from Google Analytics you should view the following reports:

  • To determine where your visitors are coming from, and when they complete one of your goals. Click “Audience”, click “Location”, click “United States”, then click on the State you want to view.
  • To see if a particular marketing strategy is resulting in subscribers click “Acquisition” then “All Traffic Sources”. This will show you the amount of visitors, the quality of those visitors, and the amount of leads from those visitors.
  • To find out which social networks are driving the most subscribers, click “Aquisition”, click “social”, then click “Overview”.
  • To see what content leads to the most contact form submissions and newsletter signups click “Conversions”, then click “Reverse Goal Path”.

How to Track the ROI of Offline Advertising

Offline Advertising

Internet marketing is one of the best ways to increase the leads your practice gets. But that doesn’t mean that you shouldn’t focus on other ways to attract new patients like traditional, offline advertising.

Much of the value from offline advertising is difficult to track. A beginner will usually use track the increase in the amount of “direct visitors” to their website and assume that the increase is visitors is due to their offline advertising efforts. This happens when an advertisement contains the URL of website.

If an ad doesn’t give a website URL for people to remember or if people forget the website URL, they will typically show up as “organic search” in Google Analytics reports. The Eterna ad below is a great example of a print ad that will attract new patients, but the leads will be attributed to either the search channel or direct channel.
Eterna Print Ad

To successfully market your practice you need to spend money where it is most effective. You can advertise through the two biggest players in the market – Google and Facebook, where it is easy to track the leads you receive. But it gets harder to track leads when you invest in offline advertising efforts like magazines, billboards, radio, and television.

With so many options and a limited marketing budget it is critical to understand what is getting you more leads, and what isn’t. By implementing the simple strategy below you can track how many additional website visitors and leads each one of your advertising campaigns bring in.

Create a Custom URL for each Advertising Campaign

The first step is to buy a vanity URL for each one of your advertising campaigns. For example, if you are looking to run an advertising campaign for CoolSculpting in print, radio, and TV you would buy the 3 URLs, one for each advertising campaign.

Example Campaigns

Radio Ad – www.FreezeMyFatAway.com
TV Ad – www.FreezeMyFatNow.com
Print Ad – www.FreezeMyFatFast.com
vanity url graphic

Set Up Redirects to Your Main Website

Once you’ve purchased your vanity URLs and picked a URL for each campaign, you will need to set up a 301 redirect to the page you want visitors to land on AND include Google Analytics campaign parameters (shown below by ?utm=*). I recommend using the GA Config tool to create your new website URLs. I’ve created a screenshot to show you how you can fill out the form.
URL Builder Example
There are 3 parameters that are required for the tool to work.

  • Source – This should be the specific source of the ad such as “New Beauty Magazine” “Billboard on Washington Street” or “Valpak”.
  • Medium – The medium is the highest level channel that you can think of. Examples of this are print, radio, billboard, or TV. When you consistently use these mediums you may find useful information like print always performing radio, or vice versa.
  • Campaign Name – Each advertising campaign should have a unique name with a useful description. Examples are “New Beauty December 2013 Issue”, “30 Second Radio Spot 1057 The Buzzard” or “30 Second TV Spot Cool New You Ad”

Track the ROI of Offline Advertising

Once the 301 redirects are in place Google Analytics will automatically track visitors coming from each individual campaign. This data is all properly categorized so you can segment your data to answer questions like

  • how many visitors come from each campaign?
  • how many leads come from each campaign?
  • how long do people stay on the website from each campaign?
  • how many people leave the website immediately from each campaign?