People make psychological color associations at both a conscious and unconscious level. When people see the color blue for example, a feeling of trustworthiness is evoked, while the color red evokes a feeling of strength, energy and urgency. It’s important to think about the associations patients make with color so that you can position your Practice and your brand in a positive light.
This infographic courtesy of QuickSprout breaks down the feelings and associations people have with color. If you are looking to update the identity of your Practice this infographic is an excellent start. If this leaves you with more questions than answers we recommend working with a dedicated branding and identity agency.