Google has recently updated their Google Places Quality Guidelines to clarify how you can setup and name your Practice within Google Local and Google Maps.
Now with the updated guidelines you can add a short descriptor to your business name as long as it describes either your location or something about your practice. The revised guidelines are below (I’ve changed the examples given in the final bullet to make it more clear):
- Your title should reflect your business’s real-world title.
- In addition to your business’s real-world title, you may include a single descriptor that helps customers locate your business or understand what your business offers.
- Marketing taglines, phone numbers, store codes, or URLs are not valid descriptors.
- Examples of acceptable titles with descriptors (in italics for demonstration purposes) are “Dr. Williams Plastic Surgery Downtown” or “Family Dermatology and Associates Seattle”. Examples that would not be accepted would be “#1 Seattle Dermatologist”, “Eternal Med Spa – Best Facials”, or “Dr. Brown Plastic Surgery Washington”.
If you’re looking to update your listing on Google Local and Google Maps to make it more enticing for your patients, you can find the entire quality guidelines for Google Places below,
Source: Google Places Quality Guidelines