Yelp Gets a Facelift – How it Affects Marketing Your Practice

Yelp has begun rolling out a new design that puts photos of you and your practice front and center. This is part of Yelp’s overall goal to have the most useful information easily accessible, and boost their advertising revenue.

Some of the changes affect only non-medical businesses, such as review highlights, so you can easily see the most popular dishes at a restaurant, or if a bar only sells wine. Other changes may have a direct impact on the amount of visitors and leads you receive from Yelp.

The first major change is the increased focus on photos of your practice. Both photos that you upload, and photos that your patients upload are more prominently shown in the top carousal of your practice listing on Yelp. You can see this in the image above. Photos that are added by patients in their reviews are now larger as well. You can see an example of this below.
yelp larger photo example
The second major change is in the positioning of advertisements. If you do not have an advertising contract with Yelp for your own practice, an ad for a competing practice will be shown right beneath your Yelp listing. You can see an example of this below:
yelp listing with ad
To remove this advertisement you must begin advertising with Yelp. This removes your competitors advertisment, puts your ad on their Yelp listing, and gives you a “Contact Us” button on your Yelp listing. You can see an example of this below:
yelp listing without ad

What to Do

Advertising with Yelp is becoming more and more beneficial. It gets you additional exposure to people that might not find you otherwise, and if you have positive reviews you will outshine your competitors. Be aware that the return on investment varies widely by practice. We have had some clients that have great success advertising with Yelp, and some clients that find it a waste of money. We recommend trying a Yelp advertising campaign for several months and evaluating it’s success before investing large amounts of time and money.